Designing for
Printed Media
Bring Your Own Laptop®
Class Prospectus
Word 2016 Essentials Training Course
Role: Graphic designer
Duration: 1 week
Tools used: Adobe InDesign, Canva
Media mock-up of class prospectus document
I was tasked with creating a class prospectus for a Word 2016 Essentials Training course taught by Adobe-certified instructor, Daniel Scott. I was given a list of several requested deliverables and design specs, but otherwise had creative liberty to fulfill the project as I saw fit.
Deliverables Requested:
-PDF with cropmarks
-JPEG version
-Media mock-up
Some of the document specs:
-Must be 4 pages
-2-3 columns
-1 table
-BYOL logo used at least once
-At least 1 image
Since there was no prescribed color specs, I decided to use the teal BYOL logo (#12A998) and built out a color palette around that.
Hepta Slab and SF Pro Text were paired to balance bold titles with legible body copy.
Media mock-up of facing pages 2 and 3
The final product was prepared for printing with cropmarks and sent to the client to distribute to prospective students.
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